On air with Tyrrels

Tyrells crisps

CRISP brand Tyrrels is taking to the airwaves as part of its new campaign.

Running until the 20 June, the awareness campaign features two radio adverts; the first promotes the launch of Tyrrells new English Smoky Barbecue flavour and the second showcases Tyrrells Sea Salt & Cider Vinegar flavour.

Sarah Lawson, marketing manager for Tyrrells at KP Snacks, said: “Our latest campaign will continue to drive awareness of Tyrrells, building on the New TV campaign that went live over Easter and keep the brand front of mind around the key sharing period over the May Bank Holiday.

“With summer fast approaching and much to celebrate as restrictions ease, we want to elevate and promote the great taste of our quintessentially British range.”