MORRISONS has announced an overhaul of its loyalty scheme.
The instant reward scheme, ‘My Morrisons: Make Good Things Happen’, will see the supermarket swap points and vouchers for pounds which customers can spend immediately in store. Pounds will be logged on a new mobile app, although physical cards can also still be used.
Waseem Haq, head of digital marketing at Morrisons, said: “The launch of My Morrisons enables us to make good things happen for our customers, rewarding them with instant offers every time they shop at Morrisons. Over the last 12 months, we have seen more and more of our customers use our apps and online services and are so excited to be launching the new My Morrisons app today for customers.”
The My Morrisons app can be downloaded via the Apple or Android stores. Existing users must update their app to access the new scheme.