IMPERIAL Tobacco has launched two new formats and a limited-edition design for its Lambert & Butler Roll Your Own range.
The launch coincides with the one year anniversary of Lambert & butler RYO’s launch. The limited edition packs are available in both 30g and 50g formats, with RRPs of £12.50 and £21, although retailers are free to determine their selling prices.
Lambert & Butler Roll Your Own 30g will also offer further value to existing adult smokers, as packs now include 60 filter tips and 60 papers, while the 50g will include 100 papers.
Chris Street, market manager UK at Imperial Tobacco, said: “Despite launching into the market just over a year ago, Lambert & Butler has already grown to become one of our fastest growing roll your own brands .
“Lambert & Butler RYO is a quality brand with a long-standing heritage and with demand for value tobacco continuing to rise, we’ve seen incredible year-on-year volume growth of 28%.
“We’re really excited to be celebrating this milestone with the launch of our new limited-edition packs and delivering even greater value to both our retail customers and their shoppers with this new combi offer.”
