Meal kits roaring onto shelf

EAST Asian food brand Tiger Tiger has launched a range of free-from noodle kits.

Available in Thai Lemongrass and Lime, Japanese-style Teriyaki and Yakisoba, Kimchi, Thai Red Curry and Japanese-style Katsu Curry flavours, the noodles are suitable for consumers with gluten and dairy intolerances and those following vegan diets. The noodles are also nut free.

The noodle kits also contain a sauce and garnish and can be stored at an ambient temperature.

Debbie King, sales and marketing director at Tiger Tiger, said: “The rapid rise in consumer demand for taste adventure and free from, combined with the popularity of replicating restaurant-style meals at home, means that there is now a huge opportunity for retailers to capitalise on these growing trends.

“Until now there has not been a range of Asian inspired, free from noodle meal kits available in the UK as they tend to have been only Thai-based, so we’re delighted to be bringing all these wonderful flavours to market while also meeting the needs of our health conscious free-from consumers.”

Tiger Tiger is also preparing for a brand refresh due to launch in the summer, along with a newly improved website.