Sweet deals for mothers

NISA has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day.

The promotions will be supported by a marketing campaign and in-store point-of-sale material.

Nisa is also running a competition that invites consumers to send in their favourite recipe cooked by their mothers to be in with a chance of winning a special prize. The winning recipe will be featured on the Nisa Locally website.

Donna Powell, wholesale category controller at Nisa, said retailers should be making early preparations for Mothers Day.

She said: “As shoppers are now typically taking fewer trips to the shops with bigger basket-spends, customers will be looking to purchase their Mother’s Day gifts even earlier this year. “