SCOTT’S has revamped its packaging, with a new look that pays homage to Scottish humour and heritage.
Rolled out across Scott’s Original Oats and Old-Fashioned Oats, the packaging will feature Scottish phrases and their English translations.
It will also feature Scott’s spelling of porridge, ‘porage’, and instructions on the traditional method of cooking oats.
Heather Doyle, portfolio and innovation brand manager for Scott’s Oats, said: “Scott’s is loved for its established Scottish heritage and simple, high-quality product, our Oats have been Milled in Scotland since 1880 and this is something we wanted to celebrate.
“The new look will help to give our traditional image a modern twist for added stand-out on shelf but also shares more of our personality. We’re focusing on what the brand is about – great tasting, Scottish milled oats.”