Filshill snaps up Eldorado

GLASGOW-based wholesaler JW Filshill has acquired beer, wine and spirits wholesalers KB Agencies, snapping up Eldorado Tonic Wine in the process.

The tonic wine brand, which was co-owned by KB Agencies with Halewood Artisanal Spirit, will now be sold and marketed through Filshill subsidiary Differentiator Brands.

JW Filshill aims to grow awareness of Eldorado Tonic Wine in Scotland and expand the brand’s reach to cities south of the border.

Simon Hannah, chief executive at JW Filshill, said the deal “sets the scene for future brand acquisitions by Filshill.”

He said: “This gives us ownership of an established brand for the first time in over 40 years and underpins our ambitions to diversify the business as well as attract new customers and grow a category of the UK alcoholic drinks market.

“We are excited about the opportunity to be able to put in place and trial some innovative marketing initiatives to drive category growth, expand geographical distribution and generate sales across the wholesale and retail channels.”