LOCH Lomond Whiskies has entered into a new global partnership and sponsorship agreement with PRO14 Rugby. The deal includes sponsorship of the first ever ‘Rainbow Cup’, which will feature teams from Scotland, Ireland, Wales, Italy and South Africa.
As official spirit of PRO14 Rugby, Loch Lomond Whiskies will be on display at match venues and digitally throughout the season. The whisky brand’s logo will feature on match officials’ shirts and digital pitch branding.
Colin Matthews, chief executive at Loch Lomond Whiskies said: “Much like our other sports partnerships, our sponsorship of PRO14 Rugby will centre on contributing to the true spirit of the sport.”