New look for Dairy Milk

CADBURY Dairy Milk has a new look, complete with a refreshed Dairy Milk logo and pack design.

The new packaging is rolling out across the Cadbury Dairy Milk range.

Pippa Rodgers, brand manager for Cadbury Dairy Milk at Mondelez, said: “Cadbury wanted to celebrate the brand’s roots by honouring the philanthropic spirit of its founder, John Cadbury.

“The new identity is grounded in the original intent behind the brand, linking where Cadbury came from with what it means to shoppers today – a truly authentic brand and great tasting, quality chocolate.”