Smooth vegan NPD

VEGAN confectionery brand Nomo has added a new free from Hazelnut alternative to its portfolio.

Available as a 38g bar priced at £0.90 RRP, Nomo Hazelnot Smooth filled Choc Bar offers consumers a nut-free, dairy-free alternative to conventional chocolate and hazelnut SKUs.

The new bar has been developed to cater to those following a vegan diet or with a nut allergy. Nomo Hazelnot Smooth will launch in Sainsbury’s on 3 January. 

Emma Perrett, marketing controller at Nomo said: “We are so excited to be launching the Nomo Hazelnot Smooth Choc Bar at Sainsbury’s just in time for Veganuary.

“At Nomo, our aim is to make sure that we are always developing products we know our consumer will love. Hazelnot Smooth is the obvious next flavour for Nomo and we believe it will be a significant sales driving force, as it’s a first to market opportunity within free from confectionery.”

• Launched in 2019, Nomo is produced by confectionery manufacturer Kinnerton.