Mondelez goes nuts

MONDELEZ has launched a new fruit and nut snack brand – Cadbury Nuttier.

Available in three flavours, the fruit and nut bars are being positioned as a healthier snack alternative. Cadbury Nuttier is available in Peanut & Almond, Cranberry, and Coconut & Almond flavours. All three variants are rolling out this month in 40g single-bar format priced at £1.19 RRP.

Lyndsey Homer, brand manager for Cadbury Nuttier at Mondelez said: “As the nation’s favourite chocolate, Cadbury is in prime position to deliver growth for the ‘healthier bars’ category, catering for the growing shopper demand for snacks that are wholesome, but still deliver on taste. Cadbury Nuttier is a really exciting launch for us. Not only do we know that the healthier bars category is very popular, but we’re confident Nuttier is one of our best tasting bars yet.”