Rolling out this month, the new McCoy’s range, McCoy’s Fire Pit, comprises three flavours: Flame Roasted Peri Peri, Flame Smoked Chorizo, and Flame Scorched BBQ Ribs.
McCoy’s Fire Pit flavours are available in multipack format at an RRP of £1.70, a 45g grab bag format with an RRP of £0.89, and a 62.5g £1 PMP format.
Support for the launch comes in the shape of a £2 million investment in a multimedia marketing campaign.
Kevin McNair, marketing director at KP Snacks said: “McCoy’s is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavour is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalises on this trend whilst bringing fun and innovation to the category”.
Matt Collins, trading director at KP Snacks added: “Our delicious range will drive sustainable value growth across all channels. With a variety of formats available, the new product range aims to capitalise on the increase in in-home consumption and recent growth of multipack sales across all channels whilst supporting the recovery of profitable single sales in the convenience channel.”