MONDELEZ has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
This year’s Halloween lineup includes Maynards Bassetts Dead Chewys, in 162g bags; Cadbury Oreoooo, which comprises an 82g bag of Oreo Mini Filled Eggs; and Cadbury Goo Heads in 40g packs, 200g five-pack and 89g Cadbury Goo Head Minis.
Mondelez has also launched two new treat sized bags – Cadbury Family Treatsize and Freddo and Friends Treatsize.
Both packs include an assortment of Cadbury brands in a smaller format. They join the existing Treatsize portfolio which includes Cadbury Crunchie Treatsize, Cadbury Dairy Milk Buttons Treatsize and Cadbury Fudge Treatsize.
A spokesperson for Mondelez said: “Mondelez International is kicking off the 2020 Halloween season with a raft of thrillingly themed confectionery to help retailers get into the spooky spirit and capitalise on the growing opportunity.
“Halloween has become a valuable earner for convenience retailers, so it is crucial they take full advantage of this and create excitement for their shoppers.
“Retailers should stock up on the Mondelez range of self-eat and sharing novelties launches across both chocolate and candy ranges, offering products for consumers to enjoy independently as a treat or to share while hosting a family Halloween party.
“Research shows more shoppers buy Halloween-themed confectionery than standard packs during this exciting time, and 51% of incremental sales at Halloween come from the chocolate confectionery category.”