Rewards programme for Scottish c-stores
TENNENT’S is gearing up to launch a new loyalty scheme for Scottish independent c-store retailers and wholesalers.
The new initiative, scheduled to go live next month, will support members of the scheme by offering ranging information and merchandising support, designed specifically for the Scottish market.
Tennent’s will be putting representatives on the road as part of the scheme, working directly with retailers in a bid to boost incremental sales.
The beer brand will be offering a tiered system of incentives and rewards for retailers who sign up to the scheme. Rewards on offer will include cash vouchers and free stock.
John Steele, head of off trade at Tennent’s said: “We want to use our experience as Scotland’s leading drinks brand to further support the Scottish convenience sector, helping them drive the right range that can deliver incremental sales.
“Scotland has unique purchasing preferences, so having the right range is crucial to delight shoppers and encourage footfall through the door.
“Our new ‘Tennent’s Rewards’ programme will incentivise retailers with information and insight to support making the best decisions for their customers.
“Since minimum unit pricing [came into force] in Scotland, we have seen a significant consumer move into the convenience channel and this scheme further supports our partners.
“With Covid-19, Brexit and the upcoming Scottish deposit return scheme in 2022, Tennent’s Rewards will enable us to further support retailers during these times of change.”