WHYTE & Mackay has expanded its gin portfolio with the launch of a zesty new variant to its Wildcat Gin range.
New Wildcat Passion brings orange and passion fruit to the foreground, which Whyte & Mackay said makes it the perfect base for the Pornstar Martini cocktail serve.
The 37.5% ABV spirit launched in Tesco last month at an RRP of £26.
To support the launch, Whyte & Mackay has joined forces with LGBTQ+ organisation Sink the Pink. Whyte & Mackay pledged to give away a free 70cl bottle to each of the first 500 people who donate £15 to the charity’s Pink Noise project – a trust dedicated to funding creative workers affected by the ongoing impact of coronavirus.
Kenny Nicholson, head of modern spirits at Whyte & Mackay said the new variant has been designed to “meet consumer demand for new, fun flavours of gin.”