Campaign takes break

Diet Coke

DIET Coke is the subject of a new campaign encouraging consumers to give themselves a break – and enjoy a refreshing soft drink.

The ‘Give Yourself a Diet Coke Break’ campaign has been running across TV, radio and social media channels as well as on outdoor advertising sites.

Further on-pack activity has also been scheduled for later this year.

The campaign follows the launch of lower RRPs across Diet Coke’s PMP range.