A tasteful ad campaign

San Pellegrino

PREMIUM soft drink brand Sanpellegrino has launched a new marketing campaign to accompany a packaging refresh for its Tastefully Right range.

The ‘Take the Time for Taste’ campaign focuses on the brand’s Italian origins as well as the low-calorie credentials of the range. Nestle Waters, the firm behind Sanpellegrino, said the brand contains 30% less sugar than similar sugar sweetened beverages in the UK.

To coincide with the campaign, Nestle Waters has also launched a new fridge pack and single 330ml format for Sanpellegrino.