Salt and vinegar variant lands on shelf
BURTS Snacks has bolstered its healthy snack range with the launch of a new Lentil Waves variant.
Salt & Vinegar Lentil Waves is the latest flavour in the portfolio, joining existing flavours Lightly Salted, Sweet Chilli and Sour Cream & Chive.
As well as boasting a lower calorie count than traditional crisps, the Lentil Waves range also boasts gluten-free certification from health charity Coeliac UK.
Burts Lentil Waves are available in single packs at RRP £0.99 as well as in 5x20g multipacks priced at £1.80 RRP.
Simon Knight, sales and marketing director at Burts Snacks said: “We’re pleased to be unveiling another popular flavour to consumers, giving snack cravers a wider choice of healthy alternatives in flavours they know and love.
“Currently worth £218m and with growth at 8.6%, the ‘better for you’ snacking market is an important category for us.
“Releasing another flavour as part of our healthy alternative offering is key to driving sales and market share within the category.”
The launch of Salt & Vinegar Lentil Waves follows a packaging overhaul for the brand which rolled out in January.
Knight commented: “Already recognised through association of quality, Burts Lentil Waves’ bright, fresh packaging will also help shoppers find our new SKU and the existing flavours on shelf quicker.”
