A festive push

Accolade Wines range
Accolade Wines will spend £1m on a multi-brand Christmas campaign in 2019..

ACCOLADE Wines is going for it this Christmas, with a raft of festive activity aimed at boosting performance across its portfolio.

The wine company is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’.

The campaign will roll out across the company’s top-selling wines and spirits, as well as its seasonal Stones Ginger Wine.

Each brand in the Accolade portfolio will also launch its own Christmas activity which will encourage consumers to pick up their favourite wines this Christmas.

For Echo Falls, customers can look forward to free disco ball key rings as an on-pack gift on Echo Falls Pink Gin, Prosecho Falls and Echo Falls Summer Berries Vodka.

The wine brand will also feature on-pack neck-flags on selected lines of Echo Falls and Echo Falls Fruit Fusions, offering consumers the chance to win a disco ball.

Mud House Sauvignon will also have an on-pack promotion this Christmas. A neck-flag across its bottles will offer the chance to win Virgin Experience vouchers.

Accolade Wines also plans to roll out branded gift bags across channels in a bid to capture the gifting market.

Paul Hillier, head of trade marketing at Accolade Wines said: “Retailers can depend on Accolade Wines to drive their wine sales over the all-important Christmas trading period when consumers are looking for brands they can trust.

“With a stand out portfolio of wines, including Hardys, Mud House, Kumala and Echo Falls, we can provide the retail trade with wines that will drive their sales when consumers are entertaining or gifting.”