Cadbury is speechless for Age UK

Mondelez’ blank Cadbury Dairy Milk bar

MONDELEZ has launched a new campaign in support of Age UK. The new Cadbury campaign highlights the loneliness that can be experienced by older people in society, by removing the words from its 360g Dairy Milk Bar.

The ‘Donate Your Words’ initiative will see Mondelez donate 30p from the sale of each bar to Age UK.