Less sugar, still hot


WITH the arrival of its reduced sugar Dairy Milk expected at some point this year, Cadbury has also announced the launch of a lower sugar version of its hot chocolate brand.

The 30% reduced sugar Cadbury Hot Chocolate is the first ever reduced sugar variant from the firm.

Coming in 280g jars, the new range also has fewer calories and no artificial sweeteners.

Its release will be supported by out-of-home and digital marketing activity.