A hop new look for Pabst Blue Ribbon


American craft brewer Pabst Blue Ribbon (PBR) is set to release a brand new can design for a limited edition run.

The brewer encouraged designers to submit ideas for its new look, a competition which was won by UK illustrator Mazz Gambardella.

His designs will feature on PBR 330ml can six-packs for a limited time period, and will be supported by a PR and social media campaign throughout the summer.