Spicing up the night


Consumers are increasingly seeking out more premium snacks, and are happy to pay for the privilege.

That’s the view of Katy Hamblin, marketing manager at Pipers Crisps, who said that “customers are becoming far more discerning, actively seeking great-tasting snacks in preference to mediocre.”

“For snacking you’ll need to stock a range of flavours, preferably in sharing packs, to suit today’s consumers,” she said. “This means emphasis on flavour and texture is vital.

“Pipers’ Jalapeno & Dill represents a unique and delicious flavour fusion, driven by the current trend towards heat and more globally influenced flavours.”