Fruity NPD from Warburtons

Warburtons Fabulous Fruit LoafWARBURTONS has rolled out some fruity NPD in time for the summer.

The new Warburtons Fabulous Fruit loaf is packed full of cranberries, raisins, currants and sultanas in thick sliced bread, which the baker reckons makes it perfect for eating fresh from the pack or for toasting.

The Fabulous Fruit Loaf is the latest addition to the existing Warburtons fruited range, which includes: fruity teacakes, a raisin and cinnamon fruit loaf, and a fruit loaf with orange.

Warburtons Fabulous Fruit loaf is available at an RRP of £1.99 for a 400g pack.

Darren Littler, innovation and product marketing director at Warburtons said: “At Warburtons we always want to bring excitement to the category.

“Our new Fabulous Fruit loaf not only allows existing fruit loaf consumers to trade up for a premium fruit loaf but also allows us to engage a younger audience who may typically enjoy a fruit toast in a coffee shop.”