New packs from Tetley

Tetley has revamped the design and format of its Green Tea in a bid to boost shelf standout.

TETLEY Green teas and Tetley Supers have a new look. The new packs have been designed to give the brand greater visibility on shelf with flavours and vitamin content more clearly displayed.

Pack formats have also changed. The carton has been slimmed down to allow for around 25% more product on the same shelf space.

Peter Dries, director of customer and shopper marketing at Tetley brand owner Tata Global Beverages said: “This is a beneficial development for retailers, in customer feedback from both existing buyers of Tetley Supers and non-buyers, 64% said that they preferred the packaging; they could understand what each product offered more clearly and most important – expressed intent to buy.”