Bowled over

NESTLE has released a new cereal format set to make life even easier for busy consumers.

Box Bowls feature six of the firm’s most popular cereals – Shredded Wheat Bite Size, Original Shreddies, Frosted Shreddies, Multigrain Cheerios, Honey Cheerios and Nesquik – in a format that can be eaten straight from the pack.

Consumers simply need to pour milk into the box and then grab a spoon.