A bite out of the snacks market

Pure Bite lands in Scotmid stores

HEALTHIER snacking brand Pure Bite has secured a major listing with Scotmid, which will see packs appear on high visibility clip strips across 50 stores.

The Pure Bite range ticks its fair share of health boxes, being dairy free, gluten free, vegan, high fibre, high protein, low salt, low sugar and low in calories.

Flavours in the Pure Bite range include Blueberry and Cranberry Popped Rice Clusters; Strawberry and Gojiberry Popped Rice Clusters; Almond Nut Clusters; Hot and Spicy Nut Clusters; and Strawberry Crunchy Coconut Clusters.

Kevin Plant, head of food at Scotmid said: “We’re excited about introducing Pure Bite into the food to go range available in our stores – adding a fresh and healthy option for our members and customers to enjoy.

“Our food to go range has grown significantly over the past few years and we are always looking to add new products that are both conveniently healthy – Pure Bite ticks all the boxes.

“We believe that Pure Bite will prove to be a popular choice for our members and customers.”

Pure Bite founder Jason Bull said: “I created Pure Bite as a snack to eat on the go with outstanding health credentials which also taste incredible.

“The ability to deliver both propositions at a competitive price to customers sets us apart and we are delighted to be part of Scotmid’s portfolio.”