BRITISH brewer Badger Beer is gearing up for its first festive season since relaunching with a revamped brand identity across its entire range.
The firm has invested £1.25m into the rebrand, which includes a new brand logo, and packaging. Support for the revamp comes in the shape of digital, social and print advertising, on and off-trade activation and a revamped website.
The modernised logo places the firm’s badger logo at the centre, while also emphasising the heritage of the brewery which has been around since 1777.
Badger Beer’s six-strong beer range comprises The Legendary Tangle Foot, Fursty Ferret, Golden Champion, Hopping Hare, The Cranborne Poacher and The Blandford Fly.
All the beers are available in 500ml glass bottles, while Tangle Foot and Fursty Ferret also come in 500ml cans.
Gwen Ridsdale, head of marketing and sales at Badger Beer, said: “Our beers have been brewed in Dorset since 1777, by the independently owned Hall & Woodhouse family, yet our research showed that not everyone was aware of the depth and richness of this genuine history.
“We are focused on building on the brand’s rich heritage and positioning it for continued success and growth over the next 240 years.”