A chip off the new block for McCain

McCain Home Chips

FROZEN food firm McCain has launched a brand-new recipe for its signature Home Chips following three years of development.

The firm claims the new recipe provides the crispiest, fluffiest and tastiest chip on the market thanks to line trials and in-depth consumer research.

McCain marketing director Mark Hodge said: “We never rest on our laurels and recognise that there is always work to be done to make our chips even better.”