Panasonic joins the circus

BATTERY brand Panasonic has come together with Cirque du Soleil to launch a new European competition.

The exclusive on-pack promotion is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show, and invite their friends or family to watch via social media.

The show with the most ‘spectators’ will win a trip for two to the Cirque du Soleil in Montreal, Canada.

A wide range of POS materials and promotional packs will support the contest, which runs until 28 August.