Edinburgh’s message for UK

EDINBURGH Gin has launched its first national advertising campaign.

The brand is calling on consumers across the UK to ‘Do Your Gin Thing’ through an outdoor and a social media campaign running primarily on Instagram.

Edinburgh Gin marketing director Neil Mowat said: “It used to be that choice was limited to one or two gin brands.

“We believe that by producing a varied premium range of gins and gin liqueurs we can offer the opportunity to explore different flavours and styles resulting in a varied and vibrant gin experience.”