LOCH Lomond Whiskies has sunk a double with its new golfing partnership deals, securing the services of Scottish golf legends Colin Montgomerie (pictured) and Paul Lawrie.
Lawrie and Montgomerie will serve as ambassadors for the brand, which recently signed a five-year deal with golfing body The R&A to become the official spirit of The Open and The Women’s British Open.
Both legends will work with the company’s full product range worldwide, including limited editions specially created to mark The 147th Open at Carnoustie as well as a limited edition release for each golfer carrying their name and created in conjunction with Loch Lomond’s master blender.
Colin Matthews, chief executive of Loch Lomond Group said: “We are extremely pleased to welcome Monty to our team.
“And to be able to bring a player of Paul’s calibre and reputation on board really demonstrates the commitment we have to both growing our brands around the world and growing our presence in golf.”
Lawrie said: “I’m genuinely thrilled to begin working with the experts at The Loch Lomond Group, who share my passion for arguably two of the country’s most loved exports – golf and whisky.”
