Spray gold on shelves

Lynx range

MALE grooming brand Lynx has added Lynx Gold to its range.

Available as a body spray, antiperspirant and in a roll-on format, the new fragrance  has notes of fragrant oud wood and vanilla.

Brand manager Jamie Brooks said: “The launch of Lynx Gold is part of our next step in inspiring guys across the country to confidently express themselves.

“The packaging features a distinctive black and striking gold colourway, providing optimum stand out on shelf to help retailers maximise sales.”

Lynx Gold Body Spray at  150ml comes with an RRP of £3.65, the 200ml Lynx Gold Body Spray has an RRP of £4.29, and the 50ml Roll On is priced at £2.09.

Brand owner Unilever has announced that it will put £6m behind a marketing campaign for Lynx this year including TV advertising.