MALE grooming brand Lynx has added Lynx Gold to its range.
Available as a body spray, antiperspirant and in a roll-on format, the new fragrance has notes of fragrant oud wood and vanilla.
Brand manager Jamie Brooks said: “The launch of Lynx Gold is part of our next step in inspiring guys across the country to confidently express themselves.
“The packaging features a distinctive black and striking gold colourway, providing optimum stand out on shelf to help retailers maximise sales.”
Lynx Gold Body Spray at 150ml comes with an RRP of £3.65, the 200ml Lynx Gold Body Spray has an RRP of £4.29, and the 50ml Roll On is priced at £2.09.
Brand owner Unilever has announced that it will put £6m behind a marketing campaign for Lynx this year including TV advertising.