New dog pack

Butcher's new packaging

DOG food brand Butcher’s Pet Care has given its packaging a makeover to better reflect its farm to bowl ethos.

The new design, which was revealed at Crufts 2018, more prominently communicates the brand’s farm to bowl credentials as well as the health benefits of its ingredients.

Rachel Collinson, general manager for food for dogs at Butcher’s Petcare  said: “Butcher’s has always done the best by dogs in terms of their ingredients, but shoppers told us it was time to update our look and shout about the great things we do.”

The revamped Butcher’s range is available in trays, foils and cans with the RRP for a four-pack of foils being £2.20 and a single tray at £1.30.