Irish cider goes global

Magners festival

BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global.

The eleven festivals covered by the deal include the boutique Festival No. 6 in Wales and three rewind events including Rewind Scotland in July.

Magners UK marketing manager Janette Murray said: “We’ll be pouring Magners Original and new Magners Dark Fruit alongside Orchard Pig Reveller at these music events.”