WARBURTONS has expanded its range with the launch of a new 800g Wholemeal Toastie loaf.
The firm said the launch of its latest loaf builds on the success of Warburtons White 800g Toastie Loaf – the UK’s number one wrapped bread product, according to Nielsen figures.
Warburtons said the Wholemeal Toastie loaf is baked with a new ‘fuller flavour’ recipe, perfect for those who prefer a stronger wholemeal taste. As with the White Toastie loaf, the Wholemeal Toastie loaf is soft but strong, and thickly sliced, meaning it is ideal for toasting and buttering.
Darren Littler, innovation and product marketing director for Warburtons, said:
‘’As bakery innovators with more than 140 years’ experience, we are continually looking for ways to expand on our best-selling ranges.
“That’s why we’re delighted to launch the new Wholemeal Toastie Loaf, which offers consumers a new way to enjoy our much-loved Toastie loaf with an even fuller flavour. The loaf is soft but strong, which means that it’s perfect for buttering and a great way to enjoy the perfect slice of toast.”