WHISKAS has joined forces with tech firms MediaCom and Google to launch a new online portal for pet owners hunting for answers to feline-focused questions.
The new Whiskas Kat Institute of Technology, or K.I.T, aims to answer cat owners’ questions by making use of Google search data, identifying and providing answers to the most frequently-asked questions posed by cat owners online.
Designed for access via mobile, the Kat Institute of Technology provides its answers in the form of playful videos featuring four-legged feline friends, while also highlighting a number of Whiskas’ brand messages.
Katie Griffiths, European brand manager at Whiskas, said: “This campaign is the next stage of our journey to help consumers understand how to feed their cats’ curiosity.”
