Sweet and salty

KP Salted Caramel Peanut tins

SAVOURY and sweet combine in the latest release from KP Snacks as the firm launches a new flavour into its nut-caddies range in time for the festive season.

The new Salted Caramel flavour is being introduced into the convenience channel as KP Nuts seeks to improve on its performance last Christmas.

Figures produced by the snacks firm show 3.7 million households in the UK purchased nuts between October and December, a figure which KP Nuts is aiming to improve on.

Matt Collins, sales director for convenience at KP Snacks said: “This summer saw KP return to TV for the first time in 24 years, backed by a £3m campaign and a discerning baby elephant who knows that KP are the best tasting nuts around.

“Summer is a key growth opportunity, but Christmas is already a well-established occasion for nuts and therefore a key sales period for retailers. Insight tells us that along with taste and flavour, brands are a leading purchase driver. As such, it is vital that we are constantly reviewing and innovating our offering and tapping into consumer trends.

“We hope that by launching an on-trend flavour like Salted Caramel, we will drive growth for the category during this important sales period. “