NPD has hemp at its heart

IMPERIAL Tobacco has expanded its Rizla range of cigarette papers with the launch of Rizla Natura.

The new variety, which includes papers and tips, is manufactured using hemp, a tree-free alternative that the firm said is responsibly sourced.

Rizla Natura papers are available in both Regular and King Size variants containing 50 and 32 papers. The packs retail at 27p and 75p respectively.

Rizla Natura Tips come in packs of 120 at an RRP of 74p.

In addition to the Natura roll out, Imperial Tobacco has also launched Rizla Menthol Tips. The new menthol tips are available in packs of 120 at an RRP of 74p.

Jamie Burns-Smith, brand manager at Imperial Tobacco, commented on the NPD: “An inspired addition to Rizla’s already comprehensive accessories portfolio, Natura taps into an increasing consumer desire for responsibly-sourced products. Crafted from 100% hemp, Natura papers and tips are the perfect sustainable way to enjoy an authentic tobacco taste.”