PANASONIC Batteries has teamed up with the Spider-Man film franchise for an on-pack promotion, with a chance to win themed prizes, including a trip to New York.
Promotional packs will be available until the end of December and carry an image of Spider-Man, in his iconic pose for maximum on shelf impact.
The promotional packs are also available with an extra-free batteries promotion.
Tim Clark of Panasonic Energy UK said: “Previous film associations have helped us to build brand equity and engagement with our core audience of families with children.
“I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, and featuring it on pack, it will really drive sales in this highly impulsive category.”
The competition is supported by a range of POS materials featuring the Spider-Man character alongside the Panasonic logo and images of Panasonic batteries, as well as drawing shoppers’ attention to the competition.