Italy at heart of Tuaca’s new pack

Packaging revamp highlights brand’s Italian provenance

ITALIAN liqueur Tuaca Liquore Italiano has a new look thanks to a packaging revamp aimed at highlighting the brand’s provenance.

The new bottle design has a more classic shape, with a label that points to Tuaca’s status as “Originale Italiano”.

Dan Bolton, managing director of Hi-Spirits, the firm behind Tuaca in the UK, said: “Hi-Spirits is excited to maximise the potential for this unique brand, and we plan to drive brand awareness and great taste experiences, creating advocacy with consumers throughout the country.

“Tuaca already has very loyal drinkers among both bars professionals and and consumers looking for authenticity.

“With the new packaging, we can better communicate the brand message and personality. Part of our plan is to return Tuaca to its glory days in Brighton and beyond.

“With its Italian heritage and wonderful taste experience, Tuaca has the strength to further broaden and expand its popularity.”