New pack for cleaning spray

LAUNDRY and cleaning brand Astonish has unveiled a new look aimed at strengthening its position in the UK cleaning category.

The new packaging for Astonish places the logo as a focal point on the bottle accompanied by the strapline ‘the pinnacle of cleaning’.

The Astonish rebrand will initially roll out across its range of trigger sprays. Astonish sprays are now packaged in shrink sleeve packaging, which is said to have involved significant investment in the infrastructure at the firm’s Yorkshire-based facility.