Cheese gets itself in a bit of a pickle

PICKLE brand Branston has been popping up on TV screens as part of a new marketing campaign targeted at younger consumers.

The ‘Please The Cheese’ campaign aims to push association between Branston and cheese through a new ad which follows a number of cheesy characters, all sharing a common love for Branston.

Rolling out across the UK throughout 2017, the campaign represents a £1.4m investment in the brand which will include new digital and social media content.

Nisha George of Branston said: “We wanted to bring the association of cheese and Branston to life in an impactful new way to reconnect with our loyal customers, engage a host of new ones and to invigorate the pickle category.”