A taste of the tropics

MAYNARDS Bassetts has brought some tropical flavour to its Jelly Babies range.

Maynards Bassetts Jelly Babies feature Jelly Babies characters in flavours including mango, banana and pineapple.

The launch is being supported by a marketing investment of £6m for the Jelly Babies brand which will include TV, PR and digital activity as well as a range of POS.

Katie Bashford, senior brand manager at Maynards parent firm Mondelez International said: “Maynards Bassetts Jelly Babies is a fun heritage brand, which is growing by 4.7% and has a proven track record of driving growth with line extensions.”