Pudding mousse on the map

Gu NPD introduces three mousse flavours

PUDDING brand Gu has launched a new dessert range which it reckons will elevate the mousse segment of the chilled dessert category.

The new Gu Mousse Fusions range comprises three flavours, Sumptuous Chocolate & Toffee Mousse, paired with a Sky Chocolate Crème, Luscious Mango Mousse with a Punchy Mango & Passionfruit Coulis, and Smashed Strawberry Bubble Mousse topped with a Strawberry & Tangy Compote with a hint of Balsamic.

Support for the new range comes in the shape of a multi-million pound marketing campaign which will see Gu Mousse Fusions popping up across digital and social media channels from August as well as featuring in the brand’s upcoming advertising campaign this Autumn.

Gu marketing director Chris Heyn said: “We are very excited to launch our delicious new Gu Mousse Fusions range. The current chilled mousse segment is often characterised by kiddie products, but extensive research has identified a desire for an adult premium permissible dessert. Gu will solve the consumer trade off between choosing a lighter healthier choice with a lacklustre flavour, and a richer fuller indulgent dessert with our new Gu Mousse Fusions.

“This product will deliver the delicate balance of lightness of texture and explosions of multi-dimensional flavour, suitable for the adult pallet. With a heritage in innovation and raising the ‘dessert’ bar we want to continue to lead innovation and we believe Gu Mousse Fusions has the potential to redefine the category, like we did in 2003 with the introduction of our ramekins.”