GALLO Family Vineyards has expanded its Spritz range of sparkling wines with the launch of Gallo Family Vineyards Spritz Wild Strawberry.
Tasting notes for the 9% ABV Wild Strawberry variant describe the wine as having a sweeter and fruitier taste profile, best served chilled or over ice.
Olga Senkina, marketing director at Gallo parent firm EMEA said the Spritz range is popular with a younger audience that doesn’t tend to drink wine.
“In fact, 47% of non-wine drinkers who were sampled last year said it made them feel positively about wine, with 96% commenting positively on the taste,” she said
‘With its higher ABV and great taste, Spritz Wild Strawberry provides the perfect opportunity for us to build on our success to date and bring new consumers into the wine category.
“We hope that consumers will love it as much as we do.”
Gallo Family Vineyards Spritz Wild Strawberry is priced at an RRP of £5.99. Other wines in the Spritz range are Raspberry & Lime, Pineapple & Passionfruit, and Peach & Nectarine.
