Seeking food waste help through tech

ONE in five shoppers would like technology to help them tackle food waste, according to new research from training and research charity IGD.

When asked which areas they would like technology to help them with, 22% said they would like help with reducing food waste, 18% with health and diet information, 18% with in-store navigation, 15% with fast delivery (one hour) and nearly one in 10 (9%) with sourcing product information.

Today, over eight in 10 (83%) shoppers would like technology to help them with their food and grocery shopping in future. Help with savvy shopping tops the list with over half (55%) of shoppers wanting to use technology to find the best offers.

Highlighting the opportunity for the industry to engage further with technology, IGD’s research showed that the number of shoppers saying they have a useful food and grocery app on their phone has dropped from 40% in 2014 to 34% in 2016. Furthermore, over four in 10 (43%) of shoppers are currently purchasing food and groceries online.

Vanessa Henry, shopper insight manager at IGD, said: “There is a real opportunity to harness new innovations and data in driving shopper loyalty for retailers. Shoppers are clearly not shy to advancements in technology in food and grocery, and with the growing demand for progression in this area we look forward to seeing how retailers will continue to rise to this challenge.”