A whiskey RTD

Irish whiskey Jameson has entered the premix market with the launch of new RTD cans.
The new range comprises two variants, Classic Cola and Ginger & Lime, both at an RRP of £1.90 per 250ml can.
Magin Trewhella of Jameson parent firm Pernod Ricard said the launch is an “exciting move, allowing us to bring a younger audience” to the brand.