Ginger beer to spice up the market

CARIBBEAN food and drink specialist Grace Foods UK has added some ginger spice to the soft drinks market with the launch of Mighty Malt.

The alcohol-free ginger beer brand is available in 330ml cans and price-marked 69p 330ml glass bottle, as well as a six for the price of four multi-pack.
Nyree Chambers, head of marketing at Grace Foods UK said the Mighty Malt launch comes at an “interesting time” for the soft drinks category.
“A growing number of consumers are expanding their taste horizons and seeking new and exotic flavours.
“The Grace Foods range of soft drinks is perfectly placed to meet this need thanks to our unique heritage in the category and our range of long-trusted brands,” she said.