Filling the gap with attention to health demands

FOOD firm Moy Park has developed a new range of Chicken Chargrills.
Marketing manager Briege Finnegan said: “The range was developed to address a gap in the chilled, coated poultry category for a new convenient product suitable for different meal occasions.
“It will provide a quality, chilled alternative to what is currently available in the frozen category.”
Chicken Chargrills come in Original and Barbecue variants and the launch is being supported by a marketing campaign that includes digital media.
Finnegan added: “From consumer research we know that health, convenience and quality are priorities for consumers.  
“To address these needs the range is made with 100% chicken breast meat and is baked rather than fried.”